https://www.wesismoore.com/contact daily 0.75 2026-03-17 https://www.wesismoore.com/ux-leadership daily 0.75 2026-04-08 https://images.squarespace-cdn.com/content/v1/5b39bb649f877018153b2b60/1530890575504-T1SC51KM6LIK5O8K1YZN/wes+photo3.jpg UX Leadership Lately I was kicking butt getting a winning car put together to race at the local Pintwood Derby, held annually at Fulton Brewery in northeast Minneapolis (seen here via my Snapchat channel "Astrocracker") https://images.squarespace-cdn.com/content/v1/5b39bb649f877018153b2b60/3d32c2c6-dae8-4e18-8237-d8043a4f93b2/human+centered+whiteboarding.jpg UX Leadership https://www.wesismoore.com/926712709342 daily 0.75 2025-03-25 https://www.wesismoore.com/visual-design daily 0.75 2026-04-04 https://images.squarespace-cdn.com/content/v1/5b39bb649f877018153b2b60/9ba78fc2-c1f1-4de9-a418-de0d7a4128c4/logos+on+bg+copy+%287%29.png Visual Design While working at this renowned eLearning company, I had the privilege of redesigning the company logo. https://images.squarespace-cdn.com/content/v1/5b39bb649f877018153b2b60/4b9eb37f-90b1-4e77-9efd-bf0e343285bf/myBBY_300x250+copy.gif Visual Design https://images.squarespace-cdn.com/content/v1/5b39bb649f877018153b2b60/1530888727970-6KO6J0ACHCDTLUCFE5BK/gs1a.jpg Visual Design https://images.squarespace-cdn.com/content/v1/5b39bb649f877018153b2b60/1773092052604-P9TDQ2KM8XZ3A4M6PH6I/033.png Visual Design https://images.squarespace-cdn.com/content/v1/5b39bb649f877018153b2b60/d2f1d19e-0a9a-45b1-9411-d28904a30d08/logos+on+bg+copy+%288%29.png Visual Design Sometimes curiosity turns into a project. As a fan of the product, I redesigned the company’s logo and shared it with the owner. A few emails later, the concept was purchased and became the new mark. https://images.squarespace-cdn.com/content/v1/5b39bb649f877018153b2b60/7e6d90e6-840f-4b2f-9c88-c8e940ceea57/myBBY_welcome_EM_online.gif Visual Design https://images.squarespace-cdn.com/content/v1/5b39bb649f877018153b2b60/1530742996677-WSPYAD1GQXK7FDB3CZKO/gs1.jpg Visual Design https://images.squarespace-cdn.com/content/v1/5b39bb649f877018153b2b60/7bb74826-cfbf-46a2-9e3b-007c052799b2/033bc7cb-c511-4049-8bbe-9e188475ac05.png Visual Design https://images.squarespace-cdn.com/content/v1/5b39bb649f877018153b2b60/39372fb3-2546-49c2-9490-cbba1cd54857/logos+on+bg+copy+%282%29.png Visual Design My sister and her husband, a renowned chef, ran a North Carolina restaurant where the grill did the talking and crowds followed. I designed the logo to match the canal-side spot. https://images.squarespace-cdn.com/content/v1/5b39bb649f877018153b2b60/00c2b820-51b7-4c86-be78-e5f87846f19e/MyBBy_elite_plus.gif Visual Design https://images.squarespace-cdn.com/content/v1/5b39bb649f877018153b2b60/1530743021192-VBF3B3EETORUUW0WFKIU/gs2.jpg Visual Design https://images.squarespace-cdn.com/content/v1/5b39bb649f877018153b2b60/4a423330-ccba-430c-9869-2f1e4f87baca/dish.png Visual Design https://images.squarespace-cdn.com/content/v1/5b39bb649f877018153b2b60/4a0725e8-9ac5-4ba4-9df8-daab5cf71fae/logos+on+bg+copy+3.png Visual Design This bold identity literally revolves around a massive metal gear, a visual cue that something big, loud, and ridiculously fun is waiting on the other side of those doors. https://images.squarespace-cdn.com/content/v1/5b39bb649f877018153b2b60/55beca66-c1a7-4c45-b4e4-309709afd84d/Black-Friday-Animation-BBC3C.gif Visual Design https://images.squarespace-cdn.com/content/v1/5b39bb649f877018153b2b60/1530743068115-SGGFT4WPX4MYHPF4KAAZ/gs3.jpg Visual Design https://images.squarespace-cdn.com/content/v1/5b39bb649f877018153b2b60/d5d876c9-6934-49b3-b30c-7aeadd27da75/New+Project+%282%29.png Visual Design https://images.squarespace-cdn.com/content/v1/5b39bb649f877018153b2b60/6027bb56-ef87-449f-abc7-d8bf81b2d77e/logos+on+bg+copy+%283%29.png Visual Design Border Foods is a franchisee of Taco Bell, KFCs, Pizza Huts and Au Bon Pain locations across the Midwest. https://images.squarespace-cdn.com/content/v1/5b39bb649f877018153b2b60/e8f86469-86d8-4660-b6f1-b3e4376b8af7/evil.png Visual Design https://images.squarespace-cdn.com/content/v1/5b39bb649f877018153b2b60/1530590651979-0WIAP37752R33R73R5D2/BBY+DMs.jpg Visual Design https://images.squarespace-cdn.com/content/v1/5b39bb649f877018153b2b60/a0b277c1-c66b-4e57-aec7-836a5549147c/logos+on+bg+copy.png Visual Design Branding and logo for a Goodyear loyalty program designed to reward drivers for staying on the road with the brand, earning coalition rewards along the way. https://images.squarespace-cdn.com/content/v1/5b39bb649f877018153b2b60/1773087862098-L9PFDZAMPNKX0Y67REWA/garden.png Visual Design https://images.squarespace-cdn.com/content/v1/5b39bb649f877018153b2b60/1530834013572-FBQK31AQ7K1AUYE129GM/BBY+DMs+copy2.jpg Visual Design https://images.squarespace-cdn.com/content/v1/5b39bb649f877018153b2b60/e31f90cc-fa34-496c-91c2-fab3d2b0c0be/logos+on+bg+copy.jpg Visual Design A sourdough hobby grew into contests, bread camp, and the Taste of the NFL Super Bowl event. I designed the logo to help the venture rise into a micro-bakery. https://images.squarespace-cdn.com/content/v1/5b39bb649f877018153b2b60/1530833972467-LXD4EJMJOH92Z33DXPGN/BBY+DMs+copy.jpg Visual Design https://images.squarespace-cdn.com/content/v1/5b39bb649f877018153b2b60/3a38978e-7dee-4bac-8bf1-a1b1b1469abc/IMG_5866.jpeg Visual Design https://images.squarespace-cdn.com/content/v1/5b39bb649f877018153b2b60/91783ea6-563a-4957-898f-c42d776490f9/logos+on+bg+copy+%281%29.png Visual Design For an agency’s quarterly magazine, Review was the section where leaders shared candid takes on digital advertising. I created a rough-cut visual style to match the off-the-cuff commentary. https://images.squarespace-cdn.com/content/v1/5b39bb649f877018153b2b60/1530832105808-618LIOLLO8CBOM9SR5JF/Capture+One+Session0888.JPG Visual Design https://images.squarespace-cdn.com/content/v1/5b39bb649f877018153b2b60/1773092934227-QG0JRCRPLYE1848EYBRI/IMG_5874.jpg Visual Design https://images.squarespace-cdn.com/content/v1/5b39bb649f877018153b2b60/892d27ad-8016-469c-8545-88764e9cb36a/logos+on+bg+copy+%286%29.png Visual Design For Australian motorcycle travelers, the logo leans into racing culture with a bold red badge and checkered flag detail, signaling a café built for the road. https://images.squarespace-cdn.com/content/v1/5b39bb649f877018153b2b60/1774845077104-49YL5KUV5YXS0EUPUOS1/605313e3-bc54-4586-b118-f64004b4a817.png Visual Design https://images.squarespace-cdn.com/content/v1/5b39bb649f877018153b2b60/8ba90c20-6126-45d8-8567-f69b9b1f2362/logos+on+bg+copy+%289%29.png Visual Design For a traveling DJ operating with more than 20 years, the logo blends a sleek, modern style with subtle electronic cues, including a red double-“O” inspired by spinning records and rhythm. https://images.squarespace-cdn.com/content/v1/5b39bb649f877018153b2b60/762d66d0-dda5-49a6-b73c-384e44f43884/b7206881-63f8-491f-b510-9c8f7a1a10d0.png Visual Design https://images.squarespace-cdn.com/content/v1/5b39bb649f877018153b2b60/cd12d283-08ab-474c-ad71-89f09e95d3c0/bb0103d9-c6e1-4541-8073-7da9c283fc46.png Visual Design https://images.squarespace-cdn.com/content/v1/5b39bb649f877018153b2b60/54bfa36a-a732-4b55-996e-30bdb13a5a02/8029b2c5-14c7-442a-a0c7-c9c368eb5b7a.png Visual Design https://www.wesismoore.com/motion daily 0.75 2025-03-25 https://images.squarespace-cdn.com/content/v1/5b39bb649f877018153b2b60/1530598497958-MPWMRMW043UJVMHSFFWL/myBBY_300x250.gif Motion - testsdpafa (Copy) testsdpafa dssdsdd https://images.squarespace-cdn.com/content/v1/5b39bb649f877018153b2b60/1530598516527-JN3L10R14LSUGEJU0R96/MyBBy_elite_02.gif Motion https://images.squarespace-cdn.com/content/v1/5b39bb649f877018153b2b60/1530598542490-2ES47VNCC7SMRERZ9BQ5/MyBBY_Welcome_EM_instore.gif Motion https://images.squarespace-cdn.com/content/v1/5b39bb649f877018153b2b60/1530599062018-3NK8HCW5YPVC6AJ8DGCX/Black-Friday-Animation-BBCC.gif Motion https://images.squarespace-cdn.com/content/v1/5b39bb649f877018153b2b60/1530598418981-QYGWIVO1YIFECBN8N4IS/AudioBest_dsktp_R4_option3_r1.gif Motion https://images.squarespace-cdn.com/content/v1/5b39bb649f877018153b2b60/1530598463424-8B0JU841KZRBW7OXACOU/Portable_Audio_Email_Desktop.gif Motion https://www.wesismoore.com/welcome daily 1.0 2026-04-10 https://www.wesismoore.com/about-2-1 daily 0.75 2026-03-01 https://images.squarespace-cdn.com/content/v1/5b39bb649f877018153b2b60/1530890575504-T1SC51KM6LIK5O8K1YZN/wes+photo3.jpg About (Copy) Lately I was kicking butt getting a winning car put together to race at the local Pintwood Derby, held annually at Fulton Brewery in northeast Minneapolis (seen here via my Snapchat channel "Astrocracker") https://www.wesismoore.com/kudos daily 0.75 2026-03-17 https://images.squarespace-cdn.com/content/v1/5b39bb649f877018153b2b60/a7d8e2da-5832-4100-ace8-1efe6a909c2a/1762735752626.jpg https://images.squarespace-cdn.com/content/v1/5b39bb649f877018153b2b60/c75aa41a-59af-43ac-ac39-7b79b1508317/OIP-4102708435.jpg https://images.squarespace-cdn.com/content/v1/5b39bb649f877018153b2b60/f2f6f170-faf8-4216-b51e-27d09ba7510e/1760058358258-1.jpg https://images.squarespace-cdn.com/content/v1/5b39bb649f877018153b2b60/ebd1bc5f-5992-4f53-ae28-2438b86c8786/55513d0b-2e13-477b-9fb8-764195818261.png https://images.squarespace-cdn.com/content/v1/5b39bb649f877018153b2b60/d2fda03a-ba50-406d-94d4-2a43412c6aab/7b0924be-2ae7-4d4e-97b3-51831bc1e76b.png https://images.squarespace-cdn.com/content/v1/5b39bb649f877018153b2b60/d1128841-ebaf-41af-ad04-517c62d16931/1679919798741.jpg https://images.squarespace-cdn.com/content/v1/5b39bb649f877018153b2b60/b5e6c472-aeb7-4026-9f9b-9b53ecf37032/1641484746059-1.jpg https://images.squarespace-cdn.com/content/v1/5b39bb649f877018153b2b60/6a87e563-e3be-4dc8-885c-2f0390eafde7/OIP-2078016163.jpg https://www.wesismoore.com/abouto daily 0.75 2026-03-30 https://images.squarespace-cdn.com/content/v1/5b39bb649f877018153b2b60/ecac220a-495e-4bc7-9905-33409463b542/Mar+1+2026.jpg About O https://www.wesismoore.com/about daily 0.75 2026-04-10 https://images.squarespace-cdn.com/content/v1/5b39bb649f877018153b2b60/6939ea18-6e04-4855-b74e-e2cfd93cc46e/d016295b-cb34-4283-888f-9279b48b047d+copy.png About https://www.wesismoore.com/approach-1 daily 0.75 2026-04-04 https://images.squarespace-cdn.com/content/v1/5b39bb649f877018153b2b60/3d32c2c6-dae8-4e18-8237-d8043a4f93b2/human+centered+whiteboarding.jpg My Approach (april 4) https://www.wesismoore.com/ux-leadership-1 daily 0.75 2026-04-08 https://images.squarespace-cdn.com/content/v1/5b39bb649f877018153b2b60/3d32c2c6-dae8-4e18-8237-d8043a4f93b2/human+centered+whiteboarding.jpg UX Leadership (april 7 https://www.wesismoore.com/approach-test daily 0.75 2026-04-08 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/98f9a844-4bf0-4f8e-9b2d-01148f573fc9/imgg-demo-dU8iBsrN.png https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1755097295027-O5PW41OXHIYOFCGO3XUS/imgg-demo-EpGLe4Je.png https://www.wesismoore.com/portfolio daily 0.75 2026-04-09 https://www.wesismoore.com/portfolio/project-four-l3zw3-dk9py-xcmem-e2jgd-xgz93 monthly 0.5 2026-04-09 https://images.squarespace-cdn.com/content/v1/5b39bb649f877018153b2b60/073ffa32-36e2-4469-b81b-19742973df7d/1new.png https://images.squarespace-cdn.com/content/v1/5b39bb649f877018153b2b60/e8b16ca7-c9bc-433b-904b-62b7df6f8c29/new2.png https://www.wesismoore.com/portfolio/ifta monthly 0.5 2026-04-07 https://images.squarespace-cdn.com/content/v1/5b39bb649f877018153b2b60/80e51c04-eb3d-48f3-8e27-05012a9d5339/IFTA_1.png https://images.squarespace-cdn.com/content/v1/5b39bb649f877018153b2b60/47f54bed-7710-4ca4-81c4-a9caeb66a04a/IFTA_2.png https://images.squarespace-cdn.com/content/v1/5b39bb649f877018153b2b60/a5ec2b43-1775-49c7-aec7-cd141620b1d0/IFTA_3.png https://www.wesismoore.com/portfolio/hcl monthly 0.5 2026-04-09 https://images.squarespace-cdn.com/content/v1/5b39bb649f877018153b2b60/42ef98e2-6140-4079-8989-0f4564fa7807/HCL_landing+page.png https://images.squarespace-cdn.com/content/v1/5b39bb649f877018153b2b60/4bc5a121-225e-40e6-a742-174c7974b671/mobile.png https://www.wesismoore.com/portfolio/uhc1 monthly 0.5 2026-04-09 https://images.squarespace-cdn.com/content/v1/5b39bb649f877018153b2b60/061275b0-d6e8-4692-92ea-7fa310e7d9a6/OLE+desktop+copy.png https://images.squarespace-cdn.com/content/v1/5b39bb649f877018153b2b60/aec1c1e9-ea71-4ebd-952a-e7c01d766ebf/mobile.png