Visual Design
Not everything I’ve designed over the years lives inside a product interface. This page is a happy smattering of visual work from campaigns to brand identities and other creative outputs. Different mediums, same instinct to make things impactful, memorable, and visually engaging.
Animation
Animation has always been an important part of how I bring digital experiences to life. In advertising especially, motion helps capture attention and make ideas more memorable.
As Digital Creative Director at OLSON (later, ICF Next), I led work for Best Buy and their rewards program My Best Buy, introducing motion across banners, email, the online store, and the mobile app. With a background in animation myself, I stayed closely involved with designers and animators from storyboard through final execution. The below are recent examples of this work in action.
Book Cover Design
I’ve had the pleasure of working with many publishers over the years, designing more than 100+ book covers. Here are a few of my favorites.
Print Collateral + OOH Advertising
I’ve built my foundation in digital design, but print and OOH media has always been an integral part of my work. When used thoughtfully, it helps unify a campaign, complementing digital touchpoints and strengthening the overall experience.
Logos
While working at this renowned eLearning company, I had the privilege of redesigning the company logo.
Sometimes curiosity turns into a project. As a fan of the product, I redesigned the company’s logo and shared it with the owner. A few emails later, the concept was purchased and became the new mark.
My sister and her husband, a renowned chef, ran a North Carolina restaurant where the grill did the talking and crowds followed. I designed the logo to match the canal-side spot.
This bold identity literally revolves around a massive metal gear, a visual cue that something big, loud, and ridiculously fun is waiting on the other side of those doors.
Border Foods is a franchisee of Taco Bell, KFCs, Pizza Huts and Au Bon Pain locations across the Midwest.
Branding and logo for a Goodyear loyalty program designed to reward drivers for staying on the road with the brand, earning coalition rewards along the way.
A sourdough hobby grew into contests, bread camp, and the Taste of the NFL Super Bowl event. I designed the logo to help the venture rise into a micro-bakery.
For an agency’s quarterly magazine, Review was the section where leaders shared candid takes on digital advertising. I created a rough-cut visual style to match the off-the-cuff commentary.
For Australian motorcycle travelers, the logo leans into racing culture with a bold red badge and checkered flag detail, signaling a café built for the road.
For a traveling DJ operating with more than 20 years, the logo blends a sleek, modern style with subtle electronic cues, including a red double-“O” inspired by spinning records and rhythm.