A little about me…
I collect things. Not in a refined, museum-curator way. More in a “this sparks joy and now I own 40 of them” way. Hot Wheels, Halloween everything, old-school matchbooks… if it’s nostalgic, I’m in.
Home theater design is a long-time hobby of mine, and I enjoy the process of turning a room into a space where people can gather and enjoy movies together. And the same can be said about outdoor movie night as well!
I've always been drawn to vinyl records. There's something about the sound, artwork, and experience that digital music can't quite replicate.
I enjoy planning road trips almost as much as taking them. Mapping routes, finding interesting stops, and discovering places along the way is part of the fun.
Work stuff, since that’s probably why you’re here:
I fell into design early, somewhere between my first Apple computer and realizing I liked making things more than just using them. I still fire that thing up once or twice a year. My kids humor me in its awesomeness, briefly, before going back to their PS5… I’m choosing not to take it personally.
My career has spanned two chapters: Creative Director in the agency world, followed by UX Director roles in product and corporate environments. That combination of creative storytelling and research-driven insight has shaped how I approach experience design today.
I’m as comfortable directing the work as I am contributing to it. Strategy matters, but so does execution. I believe teams are strongest when leaders stay close to the work, not just to guide it, but to demonstrate what’s possible for both stakeholders and the team.
I’m also a strong advocate for the role of AI in design. It’s a powerful tool for exploring ideas, accelerating workflows, and reducing friction in how we build. More importantly, when applied thoughtfully in the product itself, it can create experiences that feel more intuitive, more helpful, and more human.