Animation has always been an important part of how I bring digital experiences to life. In advertising especially, motion helps capture attention and make ideas more memorable.

As Digital Creative Director at OLSON (later, ICF Next), I led work for Best Buy and their rewards program My Best Buy, introducing motion across banners, email, the online store, and the mobile app. With a background in animation myself, I stayed closely involved with designers and animators from storyboard through final execution. The below are recent examples of this work in action.