Best Buy / Email
Get Inspired Campaigns
Experience objectives to solve for:
Traditional promo emails lacked a sense of discovery and storytelling
Many retail campaigns relied on isolated offers and disconnected product placements that prioritized promotion over engagement. There was an opportunity to create more immersive layouts that blended lifestyle imagery, product storytelling, and curated themes into a more emotionally engaging experience.
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Product categories and promotions needed clearer thematic organization
As campaigns expanded across entertainment, home technology, gaming, personal audio, and accessories, users were often presented with broad assortments that felt loosely connected. Creating tighter thematic groupings and more intentional visual pairings helped make the content feel easier to browse and more contextually relevant.
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Retail email experiences needed to feel more editorial, modern, and visually dynamic
Many campaign structures followed rigid merchandising patterns that felt transactional and repetitive. The goal was to explore more contemporary art direction, stronger visual pacing, and unexpected product combinations that transformed the experience from a traditional sales email into something users would actively want to explore.
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Campaign: Savvy Small Appliances
These small, inexpensive products can make a big impact on your life. Through a weekly campaign, we’ll tell stories about how Best Buy has made the kitchen and cooking more convenient and more enjoyable. Be it school lunches, kid’s activities, or seasonal celebrations, we make bringing out the spirit of the occasion even easier.
Campaign: Maximize Your Time & Place
Today, life is mobile, versatile and moldable. We build personalized experiences that tear down the standards of where we work and how we play. Technology is no longer about helping us live better lives. It’s how we define who we are and sets us up for the next big thing.
Campaign: Maximize Your Time & Place
Let’s make the experience richer, the memories more memorable, and the adventure more adventurous. Every game-changing technology has the gear and accessories to more fully integrate it into your life. Get hooked up.
Campaign: Unexpected Pairings
Everyone knows Best Buy for HDTV and computers. But few understand the full extent of Best Buy’s assortment. Because you also have to shave at some point, too. Let’s use this to our advantage with unexpected product pairings that, together, complete an experience. Think football throwdowns and fan feasts.
