Various Mobile App work
UnitedHealthcare Medicare Shopping Experience
As UX Director for UnitedHealthcare's Medicare plan shopping experience, I led efforts to extend the shopping journey into the mobile app, which had historically focused only on member services. Partnering with the mobile product team, we introduced shopper-focused capabilities that enabled users to compare plans, review benefits, add prescription drugs and providers, and evaluate coverage options directly from their mobile devices.
My role included UX strategy, information architecture, and experience leadership across multiple workstreams. A key challenge was adapting Medicare shopping patterns from the web experience into a mobile environment while introducing new shopper-focused capabilities to the app's design system. Working closely with product, business, engineering, and design teams, I helped transform complex healthcare requirements into intuitive, accessible, mobile-first experiences.
The initiative expanded UnitedHealthcare's digital acquisition capabilities and made Medicare plan shopping more accessible for millions of consumers by simplifying navigation, reducing complexity, and supporting informed decision-making on mobile.
My Coke Rewards
Pampers Gifts to Grow
The My Coke Rewards mobile experience was designed to extend Coca-Cola's popular loyalty program into consumers' everyday lives. The challenge was creating a simple and engaging mobile experience that encouraged users to participate, earn rewards, and stay connected with the brand across multiple touchpoints.
I led the experience design and visual execution of key mobile interactions, including account management, code entry, rewards discovery, and promotional engagement. The design approach focused on reducing friction while maintaining the playful, energetic personality associated with the Coca-Cola brand. Special attention was given to balancing usability with marketing objectives to increase ongoing participation.
The final experience provided members with a convenient way to engage with the loyalty program from anywhere, helping strengthen customer retention while creating new opportunities for brand interaction and reward redemption.
The Pampers Gifts to Grow mobile app was designed to help parents earn and redeem loyalty rewards by entering or scanning product codes from purchased packaging. The challenge was creating an experience that worked seamlessly in real-world conditions, where users were often multitasking, managing children, and interacting with the app in short moments throughout their day.
I partnered with the Pampers account team to lead UX design efforts focused on reducing friction and improving usability across the end-to-end experience. The solution balanced manual code entry and scanning workflows, introduced clear guidance and feedback throughout the process, and reinforced reward progress through thoughtful interaction design. Special attention was given to simplifying complex moments, improving error recovery, and creating a more responsive experience that connected physical products to digital rewards.
The resulting experience improved usability, reduced abandonment during code entry and scanning, and created a more engaging loyalty journey. By making rewards easier to earn and track, the app strengthened ongoing participation while delivering a faster, more intuitive experience for busy parents.
Goodyear Roll Out Rewards
Goodyear Roll Out Rewards was developed as a dealer and sales incentive program designed to motivate participation and reward performance. The mobile experience provided users with convenient access to program information, performance tracking, and reward opportunities while on the go.
I contributed to the end-to-end user experience and interface design, helping transform complex program requirements into a streamlined mobile application. The experience incorporated performance dashboards, activity tracking, and engagement features that enabled users to easily understand their progress and available rewards.
The project combined enterprise functionality with consumer-grade usability, creating a mobile experience that supported business goals while delivering a more engaging and accessible platform for participants.
Dunkin’ Donuts High Five Face Off
Goodyear Roll Out Rewards was developed as a dealer and sales incentive program designed to motivate participation and reward performance. The mobile experience provided users with convenient access to program information, performance tracking, and reward opportunities while on the go.
I contributed to the end-to-end user experience and interface design, helping transform complex program requirements into a streamlined mobile application. The experience incorporated performance dashboards, activity tracking, and engagement features that enabled users to easily understand their progress and available rewards.
The project combined enterprise functionality with consumer-grade usability, creating a mobile experience that supported business goals while delivering a more engaging and accessible platform for participants.
Delta Airlines Good For Program
Loyalty Web & App Experiences
The Delta Good Works platform was developed as a recognition and rewards experience designed to celebrate employee achievements and encourage participation in company initiatives. The program required a scalable digital platform capable of serving a diverse workforce across multiple locations and devices.
I helped design the user experience and visual framework for the platform, focusing on content organization, rewards discovery, account management, and program engagement. The experience needed to balance large amounts of information while maintaining a simple and intuitive navigation structure.
The final solution provided employees with a centralized destination for recognition, rewards, and program participation, creating a more engaging and accessible experience that supported Delta's broader employee engagement goals.
Sprint U-Matter Program
Sprint's U-Matter program was an employee recognition and engagement platform designed to reward performance, encourage participation, and strengthen company culture. The experience needed to support a variety of recognition activities while remaining easy to use across desktop and mobile environments.
I led the user experience and visual design efforts, helping create a cohesive platform that combined rewards management, communication tools, employee recognition, and program participation. The design emphasized accessibility, discoverability, and personalization, allowing employees to quickly access relevant content and opportunities.
The resulting platform helped foster stronger employee engagement by providing a centralized destination for recognition and rewards while creating a more modern and connected digital experience for participants.