About
Designed mobile experiences supporting Coca-Cola's loyalty program, enabling consumers to engage with rewards, promotions, and account management from their smartphones.

Challenge
Encourage repeat participation by making reward activities simple, engaging, and enjoyable while supporting a growing loyalty ecosystem.

Approach
Designed user flows for account management, code entry, reward browsing, and redemption. Focused on reducing friction while maintaining Coca-Cola's energetic brand personality across the experience.

Impact
Created a more accessible mobile loyalty experience that encouraged ongoing engagement, simplified participation, and strengthened customer retention.