About
Pampers Gifts to Grow was a mobile loyalty experience that rewarded parents for purchasing Pampers products. Users could enter or scan package codes to earn points and redeem rewards, creating an ongoing connection between physical purchases and digital engagement.

Challenge
Parents were often interacting with the app while multitasking, making speed and simplicity essential. The experience needed to minimize friction, support both scanning and manual code entry, and provide clear feedback throughout the reward process.

Approach
Partnering with the Pampers account team, I helped design the end-to-end mobile experience, focusing on interaction design, usability, and accessibility. The solution introduced intuitive scanning workflows, simplified code entry, responsive system feedback, and clear progress indicators that reinforced the value of continued participation.

Impact
The redesigned experience reduced friction during code submission, improved usability, and made earning rewards faster and more intuitive. By simplifying key interactions, the app encouraged repeat engagement and strengthened customer loyalty.