UnitedHealthcare Medicare Shopping Experience Mobile App
These screens represent a portion of the early concepts we presented in person to Medicare shoppers during onsite research sessions at UnitedHealthcare. Insights gathered from those sessions informed an enhanced interactive prototype that was further validated through targeted usability testing. The initial prototypes focused on the beginning of the shopping journey, guiding users from ZIP code entry through plan type selection and into personalized plan recommendations. As users provided additional information, the experience dynamically adapted to present increasingly relevant options, creating a more personalized and intuitive enrollment journey.
About
Expanded UnitedHealthcare's Medicare shopping experience into the mobile app, bringing plan shopping capabilities to a platform previously focused on member services.
Challenge
Create a mobile-first shopping experience while introducing new interaction patterns that aligned with the existing online Medicare shopping journey and the app's evolving design system.
Approach
Led UX strategy, information architecture, and experience design across multiple workflows. Collaborated with product, engineering, and mobile teams to simplify complex healthcare decisions through accessible, intuitive mobile interactions.
Impact
Delivered a streamlined mobile shopping experience that made comparing plans, reviewing benefits, and evaluating providers easier for millions of Medicare shoppers while establishing new design patterns for future mobile capabilities.